What is SEO? Search Engine Optimization – A Beginner’s Guide to SEO

Search Engine Optimization is a practice of increasing the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo, and other search engines.


What is SEO?

Search Engine Optimization (SEO) is a technical approach to optimizing your website to obtain organic, or unpaid traffic from the search engine results page. To know what Search Engine Optimization is and how SEO works, it is important to know the right use of Title Tag, Keyword, and Meta Description. Moreover, you can also use online SEO Tools that can be helpful in various areas of search engine optimization. SEO also helps boost rankings so that content will be placed where searchers will more readily find it. This short Beginner’s Guide to SEO will cover all the major aspects of search engine optimization.

Moreover, search engine optimization is a practice of increasing the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine including Google, Bing, Yahoo, and other search engines. Search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In short: search is a BIG source of traffic.

Talking about the search engines, Google is the most popular search engine with more than 70% market share but it’s not the only one. There are other search engines like Bing, Yandex, duckduckgo that hold the other 30% of the market. In general, whatever optimization changes you make to your website to satisfy the search giant will help your rankings in other search engines as well.

What is SEO? Google Search Engine is the most popular search engine in the world - upseotools.com

The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers. Google uses over 200 signals in scoring their search results and SEO encompasses technical and creative activities to influence and improve some of those known signals. It’s often useful to not focus too much on individual ranking signals and look at the wider goal of Google, to provide the best answers for its users.

Search engine optimization is important because:

  • The majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). To take advantage of this and gain visitors to your web site or customers to your online store, your website needs to appear in one of the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+, or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO directly and indirectly. Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

The Benefits of SEO OR Why is SEO important?

Search Engine Optimization (SEO) is a fundamental part of online business because search is one of the primary ways that users navigate the web. In 2018, over 3.5 trillion searches were performed worldwide over search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as “natural” or “organic” traffic) accounts for a large portion of their total traffic.

There are three fundamental standards that search engines evaluate to determine the quality of a website and how it should rank:


Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.


In addition to looking at links, search engines also analyze the content of a web page to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines users are searching for.

Page Structure:

The third core component of SEO is the page structure. Because web pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site. Crawlers read the HTML code of a webpage, extract the information they need and add it to the index. Then it’s the job of algorithms to decide which websites to rank higher for certain queries. During this continuous process, both crawlers and algorithms are looking for clues to help them make the right decisions and websites that can do this more efficiently, rank higher in the search results.

SEO involves technical and creative activities that are often grouped into:-

  1. Technical SEO
  2. Onsite SEO
  3. Offsite SEO

This terminology is quite dated, but it is useful to understand, as it splits practices that can be performed on a website, and away from a website.

Technical SEO

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings). Technical SEO also relates to all the SEO activities excluding content optimization and link building. Moreover, technical search engine optimization (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines and can be indexed and ranked for key phrase searches accordingly. This allows search engines to regularly crawl, cache and index pages:-

  • The appropriate use of subdomains
  • The formatting of URLs
  • Using the correct parameters for dynamic content (such as product filters)
  • The submission of sitemaps (including mobile and video)
  • Applying a ‘robots’ meta tag and using the robots.txt file (to give instructions to search crawlers, such as ‘do not index’)

On-site SEO or On-page SEO

On-Page SEO has to do primarily with the content and other elements found on a page. Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy, and experience for users. Remember that search engines don’t read a page like a human so they are looking for signals to figure out what a page is all about. Some of the typical activities include:–

  • Keyword Research – Analyzing the types of words and frequency used by prospective customers to find brands services or products. Understanding their intent and a user’s expectations from their search.
  • Technical Auditing – Ensuring the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers.
  • Onsite Optimization – Improving the website structure, internal navigation, on-page alignment, and content relevancy to help priorities key areas and target relevant search phrases.
  • User Experience – Ensuring content shows expertise, authority, and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.

Off-site SEO or Off-page SEO

Off-page SEO is about link building, social media, and local SEO. Or in other words, Off-page SEO is about everything that doesn’t happen directly on your website. This is often referred to as link building, which aims to increase the number of reputable links from other websites, as search engines use them as scoring as a vote of trust.

You need to focus on your link building, branding, and appearance efforts to make the most of your SEO. You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, you won’t do well. Links from websites and pages with more trust, popularity, and relevancy will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link in the most important signal.

Links from other pages are known as backlinks. One of the factors to determine the position of a webpage in the results is the number of incoming links backlinks.

The best and most sustainable approach to improve the inbound links to a website is earning them, by providing genuine and compelling reasons for websites to cite and link to the brand and content for who they are, the service or product they provide, or the content they create.

What We Offer – 100% Free SEO Tools

We provide specialized and advanced free search engine optimization tools (SEO Tools) to webmasters. We have included every useful SEO Tools on our website, so that website owners or bloggers never face any difficulty in ranking or optimizing their website for search engines.

Yes, you can these SEO Tools without any prior knowledge. We have also provided useful and complete instructions with every SEO Tool. Our tools are designed in a user-friendly manner and every fresh or expert webmaster can easily manage SEO campaigns for their websites.

This is what SEO is all about.

Like it? Share with your friends!

Send this to a friend